HOW 'NORMAL' DO YOU WANT TO GET? MAINSTREAM SHOPPING CHANNEL TO BROADCAST LIVE HIV SELF-TESTING PROGRAMME FOR WORLD AIDS DAY
Following on from Prince Harry handing out free HIV self tests last week in Hackney enabling people to know their status on their own terms in just 15 minutes, BioSure, the manufacturers of the first CE marked HIV self test, have partnered with Shopping Nation for another world first this World AIDS Day.
Over 35 million people have died of AIDS and it remains the biggest killer of young women globally. In the UK, over 100,000 people are living with HIV and although statistics are dramatically improving, a possible 1 in 6 of those people don't know they have it. But the fact is that HIV is completely treatable IF you know. And as HIV doesn’t show any symptoms, the only way to know is to test.
So what do we have to do to get people testing? The ‘Don’t Die of Ignorance’ adverts from the early 90’s still resonate with many of us, so first we have to make everyone aware that ‘HIV is now 3 letters, not a sentence’. Next step is to let them know how easy it is to test and take ownership of their own status on their own terms, but most importantly we have to get them talking and breakdown the taboo that still shrouds HIV. This is something that BioSure and Shopping Nation believe with a passion. What could be possibly be a better platform than a two hour live broadcast, which will be simultaneously broadcast globally via Facebook and You Tube, with live testing, expert advice, chatting and phone in discussion?
Film and TV actress Nicola Kelleher and Jeremy Edwards of Hollyoaks and Holby City fame are presenting the live programme on 1st December, along with a panel of experts on the newly launched Shopping Nation. Michael Nugent who found out his HIV positive status by self testing is also taking part. “Self testing might have literally saved my life as I’d only had a negative clinical test a few months before and might not have tested again for ages. I’m now successfully on treatment which means the virus is undetectable, so my own health is protected but most importantly I can’t pass it on. I’m back in a happy place, with family and friends around me who give their love and support. It’s always better to know, the alternative is not even worth considering.”
There are lots of HIV testing choices around, but self testing is the only way to test wherever and whenever you want and find out your result while you wait, very similar to a pregnancy test really. The BioSURE HIV Self Test needs only a fraction of a drop of blood, is over 99.7% accurate and gives the user their result almost instantly.
Brigette Bard, founder and CEO of BioSure is fully immersed in driving the conversation globally - "Launching an innovative technology into unchartered waters has given us the incredible opportunity to gain unique insight and understanding into what self-testing can offer. Apart from the obvious, of knowing your status conveniently without the involvement of anyone else, being able to make informed choices and assuming responsibility for your own testing is hugely empowering. We have faced extraordinary scepticism, which we have overcome by generating overwhelming evidence around the simplicity of our test and that ultimately people do want to test themselves for HIV’.
So the final message; People need to know that the only reason to be afraid of HIV now is if you don’t know your status. We have the tools at our fingertips to end this epidemic and create the world’s first AIDS free generation.
Shopping Nation has now ceased trading, the BioSURE HIV Self Test con be obtained now direct from the manufacturer hivselftest.co.uk
ALL ABOARD THE WORLDS FIRST 24/7 CRUISE TV CHANNEL SPECIALIST CRUISE AGENT CRUISE1ST LAUNCHES DEDICATED TV CHANNEL
The worlds first 24-hour television channel dedicated to the growing trend of cruise holidays has today launched.
Cruise1st.tv on Sky Channel 680 features the latest holiday deals and consumer cruise news.
In addition, the channel will feature in-depth destination guides visiting the ports and cities that are popular destinations for cruise ships.
Programming will be presented by some of the UK’s leading cruise experts and enthusiasts including Derek Marks, Emma Redman & Neil Newton. Plus, utilising the latest in broadcast technology, the channel will provide up to the minute LIVE deals via an on screen ‘breaking news’ style ticker.
Cruise1st’s International Project Manager, David Rowlinson, said “after 2 years of successful broadcasting on 3rd party channels, we decided to take the next logical step, making a major investment in purchasing our own Sky EPG. Now broadcasting 24/7, we will be able to bring viewers an unrivalled selection of cruise holiday deals accompanied by our unbeatable price promise. Our programming has been designed to engage both experienced cruise fans and interested first-timers alike.”
Cruise1st.tv can be found on Sky Channel 680 and online at www.cruise1st.tv.
Established in 2000, Cruise1st is an independent travel agent specialising in cruise holiday deals with all the world’s leading cruise lines including Royal Caribbean, Celebrity Cruises, P&O Cruises, MSC Cruises and Norwegian Cruise Line. Based out of Manchester, the company has expanded to open operations in Australia and Singapore following the latest trends in the cruise industry.
FORMER QVC QUEEN LISA ROBERTSON
RETURNS TO TV ON 'RUPAUL'S DRAG RACE'
Former QVC host Lisa Robertson made a big return to TV this week on VH1’s “RuPaul’s Drag Race.”
Since leaving QVC in 2014, Robertson launched her own lifestyle brand that she promotes via Facebook and other social media platforms. The brand currently features jewellery, home decor, Christmas decor, apparel and accessories sold on Lisarobertson.com.
She left the QVC in December 2014, and the last television appearance listed on her IMDB.com page was an interview on “Good Morning America” a few months after her departure in March. Speaking to Robin Roberts, she revealed that part of her decision to leave after two decades was because of multiple stalkers.
“It started very early in my career at QVC,” she explained. “I was really just kind of freaked out by the whole thing and didn’t know how to handle it. I would just lock myself in my house and then would go to work.”
Robertson added that she also felt ready for a new career path. “I truly felt that it was time to go,” she shared.
BOOK IN STYLE LAUNCHES ON SKY CHANNEL 667
Book in Style has launched its first Teleshopping channel on Sky 667, with shows airing at 11am till 12pm and 6pm till 7pm everyday. Our aim is to provide the best service and value for money in the market. Book in Style has also opened office in Southport if any clients in the North West which to visit.
We are a team of travel loving individuals with many years of experience in land and ocean based adventure, so whether you are looking for a luxurious Caribbean escape, a short European city break, a Mediterranean cruise or a fun filled family holiday at a Disneyland resort, we have every aspect of it firmly covered.
Our team of travel experts pride themselves on delivering knowledgeable, first-class customer service.
A holiday is more than just a break from day-to-day life, it is an escape that many of us work hard in order to enjoy every year and at Book in Style we appreciate how important it is to make the right choice in both location and accommodation. Because of this, we only offer holidays from resorts, cruise lines and hotels that we trust and believe deliver the very best overall experience and the price we quote for each, is final – there are no hidden booking fees or additional charges.