It’s the show you’ve all been waiting for, Rob Locke (with an E!) LIVE and UNLOCKED.
Join Rob every week from Saturday 5th February for 2 hours of unscripted fun and mayhem with special guests and more!
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GIVING CONSUMERS
A VOICE FOR OVER 22 YEARS
Crafter’s TV has kick-started the new year with a brand new show, Chat, Craft, Create!
The live digital channel dedicated to crafting began 2022 with a bang, introducing its latest addition to the show lineup on Wednesday, 12th January.
Airing at 8am GMT every day from Monday to Friday, Chat, Craft Create features three hours of crafting inspiration. Viewers will be able to get a first look at the launches, crafting products and tutorials coming up that day.
Crafter’s TV is a global and interactive platform where crafters can find inspiration, education and shop while they watch.
The digital channel broadcasts more than 35 hours of live weekly shows covering a wide variety of craft techniques from cardmaking and papercraft to art and needlecraft. The platform holds the unique position of being the only digital craft channel to engage viewers 100 per cent of the time through live and constant conversation.
A team of craft experts, including Sara Davies, Leann Chivers and Debby Robinson, are on air every day shining the spotlight on new and exciting crafting products with live tutorials and inspiring demonstrations.
Broadcast from two state-of-the-art studios in the North East of England, Crafter’s TV reaches global audiences with viewers tuning in from the UK, Australia, Canada, the United States and Germany.
Viewers can immerse themselves in the live studio experience, craft along and interact with the presenters as they watch.
By tuning in via the Crafter’s Companion website where they can shop the show as it airs and enjoy special offers on crafting, art and sewing products. Shows can also be streamed via the Crafter’s TV by Crafter’s Companion YouTube channel or the Crafter’s TV Facebook page where a chat box function invites people to talk together and ask questions live on air.
Jeni Santillo, head of broadcast operations, said: “Launching a brand new Crafter’s TV show is a great way to start 2022!
“We’re all so excited to have even more fantastic, inspirational craft content to offer our Crafter’s TV community and maybe motivate people to pick up a craft for the first time as well.”
Sara Davies MBE, founder and creative director of Crafter’s Companion, added: “ Chat, Craft, Create embodies everything we’re trying to achieve at Crafter’s TV. I am thrilled that it has had such an amazing response so far and look forward to welcoming some familiar names and new faces to our schedule of shows throughout 2022!”
A full library of previous Crafter’s TV shows is available on the Crafter’s Companion website, so viewers can catch-up on any programmes they may have missed www.crafterscompanion.co.uk
A complaint against TV Shopping Channel has been upheld by the ASA.
The full ruling by the ASA is as follows:
Ad description
A 15-minute long teleshopping presentation for Velform Cover beauty products, seen on the Best Direct television channel on 4 July 2021, featured a number of women describing the products and demonstrating their use.
Halfway through the ad, super-imposed text appeared which stated “30 Day Money-back Guarantee (Terms and Conditions Apply)”. Directly after that, a voice-over included, “Plus it comes with a 30 day money back guarantee, so don’t wait, go online or call to try Velform Cover today.” The same images and text were repeated at the end of the ad
Issue
The complainant challenged whether the “30 day money back guarantee” misleadingly implied that customers would be refunded if they were not happy with the product.
Response
Best Direct (International) Ltd t/a Best Direct explained that their 30-Day Money Back Guarantee covered all products, including those that were unboxed, opened or unsealed, except for products where this could not be applied due to hygiene reasons or if they were perishable goods such as cosmetic products. The Velform Cover product was therefore only covered by the Guarantee if it was returned unopened.They said the ad did not suggest that the “30 Day Money-back Guarantee” allowed consumers to try the product and then return it. The ad included on-screen text which stated “Terms and conditions apply” and the Best Direct website address was included throughout the ad, where viewers would be able to find details of those terms and conditions, which clearly stated that the returns policy did not apply in the case of personal beauty products and creams.
Assessment
Upheld
The BCAP Code required that ads must make clear each significant limitation to an advertised guarantee (of the type that had implications for a consumer's rights). It also required that marketers supply the full terms before the consumer committed to taking up the guarantee.
The ad stated that products came with a “30 Day Money-back Guarantee”, including in the voice-over statement “… it comes with a 30 day money back guarantee, so don’t wait”. The ASA therefore considered that the ad emphasised the benefit of a guarantee as a feature of purchasing products from Best Direct. The ad did not clearly state any significant limitations or qualifications to the guarantee. We therefore considered that consumers would understand from the ad that they would be able to obtain their money back if they returned the advertised products within 30 days.
We understood from Best Direct’s response that consumers were able to open and use other products and be able to return them under the guarantee, but cosmetic products were excluded. We considered that the exclusion of those products was a significant limitation to the advertised guarantee, and therefore should have been made clear to consumers. Best Direct had told us that the information was contained within the terms and conditions of the guarantee, which were available on the Best Direct website. However, we considered that was not sufficient and that the significant limitation should have been made clear to consumers in the ad itself. Because it was not, we concluded that the ad was misleading.
The ad breached BCAP Code rules and (Misleading advertising), (Qualification) and (Guarantees and after-sales service).
Action
The ad must not appear again in its current form. We told Best Direct (International) Ltd t/a Best Direct to clearly and prominently state in their ads significant limitations to an advertised guarantee.
BCAP Code
3.1 3.10 3.11 3.2 3.50 3.49
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