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The entrepreneurs who founded deal World, Create and Craft and Hochanda are to retire.

Paul Wright and Valerie Kaye created Ideal World in the 1980s when it was a mail order catalogue business which first appeared on TV screens as Ideal World in April 2000.

At its height, the company, in Newark Road, employed 615 staff and was listed on the Alternative Investment Market (AIM) raising £7.5 million.

The couple sold the business in 2011 but six years later went on to found a rival online shopping channel Hochanda Global based in Oundle.

In a message to the Peterborough Telegraph, Mr Wright stated: “Valerie and I, the founders of Ideal Shopping and in 2017 Hochanda, the dedicated second channel, have both found we are confronted with different personal health issues and given our respective ages, felt it was time to retire."

"We have put our legacy into other hands to take the business into the future.”

The couple have sold their interest in Hochanda, which includes the Create and Craft channel, to a new investment team.

A new managing director, Paul Goodrum, has been appointed.

In a statement a Hochanda Global spokesperson said: “We can only thank Paul and Val for their dedication and vision with their shopping TV and crafting industry as without them, there would be no Create and Craft.

"We wish them well for their retirement. They certainly earned it.”

It adds: “Create and Craft will be going nowhere and we look forward to you joining us on the dawn of our exciting new future.”

  • Writer's

Direct Store TV has announced the launch of a brand new weekly live show kicking off this weekend. 

DSTV Live will air every Sunday from 12pm to 5pm on Sky Channel 678 and will be fronted by shopping telly veteran Mike Saint who'll be joined by Derek Marks, reuniting nearly 20 years after they last worked together on the original Price Crash TV channel.

Commenting on the launch of DSTV Live, Mike said: "we're going to up the anti, anything could happen, there's going to be total interaction, it'll be family and fun and it will be very friendly! We've got a whole array of exclusive and popular products that we'll be slashing the prices on. No membership or club fees required, just great deals for everyone so make sure you tune in for TV shopping you can't afford to miss."

Big brands featuring for the launch weekend include Bamix, Liz Earle, Daewoo, Kodak & Exact Saw.

TJC have successfully acquired key assets of Ideal World which went into administration back in July after more than 23 years on air.

The purchase includes the Ideal World brand, website, studio equipment and Freeview channel which TJC intend to re-launch within the next couple of weeks.

Ideal World, which will be run as a separate entity to TJC, will be available on Sky 671, Freeview 51 and 5USA in the morning.

We believe the channel intends to broadcast live from 7am to midnight every day.

With this launch, the TJC Beauty channel will be discontinued.

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