Simplestream powers QVC launch on Sky Glass

The UK arm of QVC has launched its linear channels on Sky Glass and Sky Stream.

Four QVC branded channels have launched on Sky’s streaming platform, QVC HD, QVC Style HD, QVC Beauty HD, and QVC Extra HD, making the retailer the first in the video commerce genre to surface on the platform.

QVC chose Simplesteam to power live stream encoding, playout and distribution within the parameters set for Sky Glass. The integtrated streaming TV and the puck sized Sky Stream allows Sky subscribers to connect to the service over broadband without the need for a dish.

“It’s great to be able to help one of our existing customers reach a new platform, especially one that is focused on high-quality content distributed over IP. The fact that services like Sky Glass and Sky Stream are now considered as a key means to reach audiences marks a significant step forward and a tangible moment of change in the market,” said Simplestream’s Technical Director, Ashley Horne.

The Simplestream package includes Ingest, manipulation, and distribution of SRT live streams for HD quality; service-wide redundancy with dual input, dual encode and dual output with automated failover to reduce downtime and the addition of Sky-specific technologies into the stream, such as manifest timecodes and Dolby Digital audio.

SmartResponse Appointed as Exclusive Airtime Sales House for New TV Shopping Channel

From October 1st, 2023 SmartResponse are delighted to announce they will be the exclusive sales house for all 30-minute infomercial airtime sold on new 24/7 TV shopping channel, Home Shop TV, located on Page One in the Shopping section on the Sky Digital electronic programme guide (EPG).

Home Shop TV will be an infomercial only TV shopping channel close to the top of the Shopping section of Sky Digital. The 30-minute airtime on Home Shop TV will be sold by SmartResponse to all UK based infomercial advertisers whose content is Clearcast approved.

Pete Mills, Managing Director of SmartResponse, commented: “We are delighted to be appointed as the exclusive sales house for airtime on Home Shop TV that is placed in such a premium EPG position, and look forward to making this new TV shopping channel a great success for all UK infomercial advertisers from October 1st”.

EMBR WAVE® NOW AVAILABLE AT QVC UK

Embr Labs, Inc, makers of Embr Wave®, the leading wearable to treat the symptoms of menopause, announces its launch at qvcuk.com. QVC launched Menopause Your Way online and on-air in 2022, sharing a range of tools and resources to empower women during the menopause. The partnership will help drive Embr's further expansion into the UK to help women manage hot flashes/flushes and improve sleep during menopause. Expert-led retailer QVC will give Co-Founder & COO, Sam Shames, a platform to showcase the brand online and on-air at QVC.

"The UK is leading the world around the topic of menopause, and QVC has been advancing this important conversation through its dedicated Menopause Your Way resources," said Elizabeth Gazda, CEO of Embr Labs. "By showcasing Embr Labs on the cutting-edge Menopause Your Way shows and website, women in the UK will be able to learn more about Embr's one-of-a-kind wearable technology that can help control the symptoms of menopause."

The Embr Wave® wristband uses Embr's patented technology to deliver precisely calibrated cooling or warming sensations at the touch of a button for instant, discrete control over hot flashes/flushes and related menopause symptoms. Clinical research has shown that using Embr Wave provides immediate relief from hot flashes/flushes and improves sleep.

"At QVC, being there for our customers and supporting them on their Menopause journey is crucial and our Menopause Your Way Destination, launched just last year shows our commitment to this. Our Product offering has been thoughtfully selected to make life a little easier and expertly curated based on the many symptoms we know can be experienced. We have brought together industry experts to help us inform, educate, and inspire our customers to make the choices most relevant to their needs. At QVC we are here to guide with optimism and champion women as they move though this life stage so they can navigate the changes, find opportunities for reinvention, and carve a new path that makes them feel empowered," said Caroline Cornabe, Commercial Director of New Business.