QVC Launches Livestream Shopping on The Roku Channel

West Chester-based QVC and its sister network HSN recently launched livestream video shopping experiences on The Roku Channel.

QVC and HSN are the first livestream shopping channels on the leader in free, ad-supported streaming TV that reaches U.S. households with around 80 million people.

The two shopping networks will offer The Roku Cannel’s audiences about 40 hours a day of live video commerce programming that features brands and products presented in real time by celebrities, influencers, and other personalities.

Former Ideal World boss Steve Hubbard promises global 'retail revolution' at video commerce platform

The former chief executive of UK-based shopping channel Ideal World has joined the board of live commerce platform OOOOO.com on a mission to revolutionise video shopping in the global retail sector.

Steve Hubbard is to spearhead OOOOO's drive to empower retailers to transact directly with consumers via shoppable short-form video that is broadcasted live on-screen via streamed content on a smartphone or smart device.

The tech platform, which is listed on the Toronto Stock Exchange, has previously created video commerce solutions in partnership with major retailers and global brands such as Nike, JD Sports, The Hut Group, I Saw It First, Boohoo.com, and Lego.

The appointment will see Mr. Hubbard rekindle his professional relationship with OOOOO Group founder Sam Jones, a former Managing Director of Wish.com. The pair previously worked together at UK retailer M&S during their early careers in retail.

"I'm delighted to be joining OOOOO at such an exciting time with the global infancy of live commerce. Our technology will revolutionise the relationship and engagement between retailers and consumers by enabling customers to make real-time purchases whilst enjoying live video content. This gives brands an instant transactional relationship with customers via social video within their own ecosystem, without interaction with third parties," said Hubbard, Chief Commercial Officer of the OOOOO Group.

The live stream economy in China is already estimated to be worth over $420 billion this year, according to research by McKinsey. Beauty influencer Austin Li reportedly recently generated sales of $1.7billion in just 12 hours.

In addition to its activity in the UK, OOOOO operates a number of app-based solutions with international partners, including QVC in Italy, Mojo in the Middle East, B2W in Brazil, and Shiller in the US.

OOOOO Co-founder Sam Jones said: "Steve is a great innovator with a strong track record that spans more than 25 years in the retail sector. This includes leadership positions at Ideal World in the UK, Landmark Group in the Middle East & India, and Rochdale Spears Group in the Far East and the United States. His previous experience also includes roles at Next, Marks & Spencer, and Arcadia Group. We are delighted to welcome Steve to the board."

Mr. Hubbard was Managing Director of Ideal World from 2018 to 2022. The OOOOO Group was founded in 2020 by Sam Jones and Eric Zhang (a former senior engineer at TikTok and a founding member of Musical.ly). OOOOO's tech team is based in Shanghai and the company operates a content studio in Manchester. OOOOO is listed on the Toronto Stock Exchange (TSXV:OOOO).

QVC Exclusive Retailer to Debut New Fine Fragrance: Judy - A Garland Fragrance By Vincenzo Spinnato

Just in time for the holidays, a newly created fine fragrance, Judy - A Garland Fragrance by cosmetic chemist and ‘certified nose’ Vincenzo Spinnato, will debut on QVC®, a world leader in video commerce. This fine fragrance will be available in an exclusive bundle beginning October 3 on QVC, QVC.com and the QVC app and will ship just in time for the holidays.

Created to honor Judy Garland’s 100th birthday, which would have been June 10, 2022, this is a show-stopping addition to your fragrance collection. Judy - A Garland Fragrance is suitable as an everyday signature scent and recommended especially for special occasions or evenings out when you want to exude the confidence of Judy.

Judy - A Garland Fragrance, is an iconic blend of rich florals and spicy notes with a hint of the Judy Garland Rose that is as inviting and sultry as the entertainer herself. Showcasing Dark Orchid, Coriander, a medley of sultry Gourmand notes, this all-inclusive and gender-neutral fragrance embodies Judy’s warm, independent and strong spirit.

Avid and engaged QVC shoppers will find the packaging for the fragrance to be a special collector’s keepsake box. The outside of the box echoes a black and white stage set. As you open the box, it reveals a vibrant ruby red glass fragrance bottle taking center stage with mirrored accents along the inside of the box. Going from black and white to a ruby red “glass slipper” color is inspired by the film’s color change in “The Wizard of Oz.”

Judy Garland’s dance number ‘Get Happy’ from “Summer Stock” is the main inspiration for the glass bottle design, which is influenced by her body movements and the famous image of her wearing a black fedora. The elegant glass bottle is manufactured in Italy, and is intricately designed from top to bottom – from the dark scarlet red colored glass inspired by the ruby slippers in the “Wizard of Oz,” to the shape of the bottle topped by the black cap that represents her black fedora hat.

Judy Garland’s daughter Lorna Luft helped create this fragrance with Vince Spinnato, founder of California-based TurnKey Beauty. According to Ms. Luft, this fine fragrance is for those who want to be center stage and feel as independent, strong and iconic as the legend herself.

“I wanted to keep my mother’s memory alive while creating a newly sophisticated and modernized fragrance for all people,” says Lorna Luft, actress, entertainer, director and author.

“I’m thrilled to introduce this fragrance to the world through QVC, a powerful video shopping platform that will help us share our unique story in how this fragrance came to be, from concept to market,” says Vince Spinnato.

“What makes the QVC experience so special is our unique ability to showcase products with inspiring stories and bring those products to life on our platforms, said Anna Baker, Vice President and General Merchandise Manager of Beauty for QVC. “This fragrance not only has a beautiful scent and exquisite packaging, but it also has such an inspiring story. We are so excited to bring this special piece of Judy Garland to our QVC customers and we know they will fall in love with her all over again.”