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Ideal Shopping opposed affordable housing plan

Planning permission was granted to Cross Keys Homes earlier this month for 70 houses and 26 flats at the home of the Perkins Sports Association off Newark Road.

The scheme will follow on from the housing association’s development of 104 affordable homes on neighbouring land.

A new report from Peterborough City Council outlining its decision to approve the new properties has revealed that engineering firm Perkins and Ideal Shopping Direct had both raised considerable objections during the planning process.

Ideal Shopping Direct said it was concerned that noise from the properties could disrupt daytime and evening filming, Ideal Shopping Direct own both Ideal World and Create and Craft.

It also highlighted the potential for external lighting during filming to impact on residents moving into the new homes.

In its report outlining why it approved the plans, the council said an acoustic fence and “appropriate glazing” to the properties will provide “adequate mitigation measures” to prevent noise disturbance.


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