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Ideal World recruits new commercial director as group sets eyes on expansion

Ideal World, the multi-channel home shopping channel and retailer, today announces it is boosting its senior management team with the appointment of Bav Majithia to the role of commercial director.

The business has extensive growth plans over the coming months, seeking to boost its number of partnerships, products and customers.


Majitha brings a wealth of experience to Ideal World, having run and grown several award-winning businesses including his own retail communications company. During his career he has successfully built large teams and commercial relationships and mentored companies in a number of sectors.


At Ideal World, Majitha will be responsible for managing all commercial aspects of the business; from procurement, to securing brand partnerships across both TV and online platforms. He will work closely alongside CEO Hamish Morjara and the senior management team.


Ideal World CEO, Hamish Morjaria says: “We’re extremely pleased Bav is joining Ideal World at what is a time of dynamic growth. He has a great track record in building and developing businesses and employs a methodical, logical, and process-driven approach to everything he does. I’m looking forward to working closely with Bav to take Ideal World to the next level.”


Commenting on his appointment, Bav Majitha says: “I am thrilled to be joining Ideal – it’s well-loved, with great credentials and enormous commercial growth opportunities. My focus will be to extend what we already do and where we do it and really make Ideal live up to its omnichannel potential.”


Source: Retail Times