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Ideal World, signs an exclusive deal with electronics giant Philips

Ideal World, has signed an exclusive deal with electronics giant Philips to sell their popular projector range across its TV, social and web platforms.

From today, the retailer will offer star items from the Philips affordable compact projector range, enabling Ideal World’s customers to access the best in at home cinema and gaming experiences.

The deal with Philips reflects Ideal World’s ambitious growth plans over the coming months and its plans to boost its number of big brand partnerships, broaden its product offering and grow its customer base.

Products on sale in the projector range include items from Philips’ NeoPix series, including the NeoPix Ultra 2TV+, the NeoPix Ultra 2+ and the NeoPix Easy which deliver sharp, crisp visuals of everything from movies, to games and family photo slideshows. Ideal World will also be selling the PicoPix Ultra Max TV, a portable indoor and outdoor projector that lets users turn any wall into a pixel perfect, crystal-clear screen.

Ideal World commercial director, Bav Majithia says: “Our key focus at Ideal World is to build and ramp up our portfolio of big name, quality brands available to our viewers and online customers alike, so we’re delighted to welcome Philips to Ideal World as part of this push. The Philips brand is an innovator in every one of its categories and loved and trusted by consumers so we’re excited to see how this great product range performs. We hope it’s the first of many successful new collaborations.”

James Stanley, sales director at Bluechipworld, an official distributor of Philips projectors in the UK, says: “We are very excited about launching Philips’ award-winning projectors with Ideal World and look forward to building a long-lasting partnership. The Philips projection range is a single brand offering that features; fresh design, the latest cutting-edge tech and covers all market needs. From essential to portable or a home cinema experience and with innovative features such as screen mirroring and smart TV apps built-in like Netflix, Philips projectors are the perfect secondary TV at home or on the go, to share, watch and supersize customers’ content.”

Ideal World TV is one of the UK’s leading multi-channel home shopping retailers, based in Peterborough where its broadcast facility sits alongside a distribution centre. The home shopping channel currently broadcasts on Sky, Freeview, Freesat, Virgin and late-night ITV as well as several web platforms and its own websites.

Source: Retail Times


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