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Ideal World Signs Deal with Security Brand ADT

Ideal World, the multi-channel home shopping channel and retailer, has signed a deal with leading security brand ADT to sell its home security range across its platforms.

A TV shopping first for ADT, its products will air on three shows, the first of which launches today. Ideal World will be selling the brand’s Smart Home package, which uses the latest tech to enable people to stay in control of their home security, anytime and anywhere.


Prices for the Smart Home system start at £99, with Ideal World customers being offered tailored security solutions for their needs by ADT’s team. Ideal is also offering customers quoting IDEAL WORLD an exclusive offer of £50 off the basic £99 package.


“We are delighted to have the opportunity to work with Ideal World to bring our products and solutions to this unique audience through a new medium. We are optimistic that this collaboration will allow us to reach a segment of our target audience in a way that is convenient and appealing to viewers and will provide expert knowledge and premium products, all at a great price to Ideal World customers.”Glenn Amato, ADT Subscriber Managing Director


“We’re thrilled to be partnering with ADT to share their brilliant security solutions and exclusive discount with our customers. We hope it’s the start of an ongoing relationship with the brand.”- Samantha Sangster, Account Manager at Ideal World LTD


“We are focussed on significantly growing the business over the coming months through a combination of building our household name brand portfolio, broadening our product offering and expanding our customer base. This partnership with ADT, a trusted and longstanding brand, highlights our ambitions and we’re sure the shows will be a success with our customers.”- Bav Majithia, Commercial Director at Ideal World LTD Ideal World TV is one of the UK’s leading multi-channel home shopping retailers, based in Peterborough where its broadcast facility sits alongside a distribution centre. The home shopping channel currently broadcasts on Sky, Freeview, Freesat, Virgin and late-night ITV as well as several web platforms and its own websites.


Source: News Anyway