Ideal World TV has been slammed by viewers and accused of "cashing in" on the coronavirus panic.
According to one viewer, a segment featuring Sally Jacks surrounded by toilet rolls was "shown directly on ITV just after midnight" on Sunday (March 15).
Jacks was seen selling a large bundle by Cheeky Panda – a company which makes loo roll and tissues from bamboo.
FlexiPay was also available so you could spread the cost over 3 months.
While the brand is vegan-friendly and uses "100% Forest stewardship-approved bamboo" to save "forests worldwide and the thousands of animals that inhabit them", shopping telly viewers were less than impressed.
"While you've all been asleep, the @idealworldtv night service on @itv has been trying to cash in on the national sense of panic by selling 40 loo rolls and some tissues for £80."
Another added: "Talk about profiteering! Sickening to see @sallyjackstvmum on @IdealWorldTV & @ITV pushing expensive bog roll at such a time! Is there no depths this company won’t sink to?"
Ideal World said : "Cheeky Panda launched with us on 19th Feb after months of planning. The price was with a promo of 20% off & the price was shown again on 11th March, it has been on our site during at the non-promo price. CP is bamboo based & not mass produced & demands a higher price." Since this has been mentioned on the ShoppingTelly.com Forum, we have been blocked from viewing Jacks Twitter account.