Jenny Lee breads have been nominated for the QVC Customer Choice Foods Awards, following several appearances on the shopping network by Scott Baker, president and founder of 5 Generation Bakers, the parent company of Jenny Lee.
Voting will take place through Aug. 14, and is conducted online by customers familiar with products that have appeared on QVC. Various food categories are included on the ballot, and voters can find Jenny Lee in the bread category. The ballot is available here.
“Of the thousands and thousands of new customers created by our appearances on QVC, an inordinate number of them have come from areas where we currently have no distribution such as the Pacific Coast,” said Baker. “What is most gratifying is that many of these are repeat customers; they buy a few loaves when they first see the product on QVC, then buy again when we reappear on the network.”
Source: Supermarket Perimeter