Home shopping has revolutionised the way people buy things, and it’s been a mainstay of both cable programming and pop culture in general for nearly 40 years. (Saturday Night Live’s “QVC Auditions” sketch will forever occupy real estate in my brain.) QVC and HSN have changed the way we shop, offering viewers a retail experience rolled into a TV program, allowing them to make purchases over the phone or online while they watch. Those networks will soon enable their customers to make purchases more easily on a new, interactive streaming app.
The two channels, which are owned by Qurate Retail Group, recently struck a deal with Comcast’s Xfinity X1 and Flex platforms to offer a wide selection of QVC and HSN content on the QVC and HSN Streaming Service, which, by early 2022, will allow consumers to make purchases with their remote control without ever having to go online or pick up a phone. The app is now available across Comcast devices, as well as on Roku, Amazon Fire TV, LG’s Shop Time and Apple TV apps.