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QVC Legend Tova has Died

QVC Legend Tova Borgnine has died.

News of her death was confirmed in a statement by the TOVA team on Borgnine’s social media pages on Monday (28 February).


Borgnine met with QVC in 1990 and, the following year after debuting her TOVA Signature fragrance, she and her brand went on to become a well-known part of the channel.


Over the years, she has appeared on different versions of the channel, including the German and UK editions. Her popularity led her to be dubbed QVC’s “first lady of beauty”.


Between 2002 and 2012, the TOVA brand worked exclusively with QVC across its worldwide network through the programme Beauty By TOVA.