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Former QVC personality Kathleen Kirkwood, who was known as the “diva of shoulder pads,” died Nov. 5 at age 62 at Mount Sinai Hospital in New York.

The cause of death has not been determined for Kirkwood, who became sick suddenly in September, according to her sister Joann Kirkwood, who said a private Zoom service is being planned.


A determined entrepreneur and an early advocate for sustainability practices, Kirkwood dove into fashion after graduating from high school. Born in Laurelton, N.Y., Kirkwood’s mother worked at a nearby fashion boutique, Ronnie’s in Cedarhurst, and her father [Gerard] was a stockbroker. “My mother was always into fashion. There are pictures of them going out. My parents did ‘hustle’ [dance] contests and they went out clubbing. It was always fashion, fashion, fashion,” said Joann Kirkwood, a Fashion Institute of Technology graduate who worked as a children’s wear designer for 31 years until recently.


After moving to Manhattan as a teenager, Kathleen Kirkwood started work as a showroom salesperson at Gil Aimbez Static, an acid jeans manufacturer, and later for Philippe Adec. She attended night school to learn how to speak French fluently, her sister said. In 1983, Kirkwood created Kirkwood International. “Her fighting spirit was evident when she was 18. She was making good money at Philippe Adec and she just thought it wasn’t enough,” her sister recalled with a laugh Monday. “I remember her saying, ‘Hell no! I’m not working all those hours for that.’”


One of her signature designs was “Pints of Pads,” clip-on shoulder pads, which were a staple for many working women in the high-rolling 1980s when power suits were de rigueur. “My husband and I used to help her pack the pints, when she first started in a little house in Staten Island somewhere. It was exciting,” Joann Kirkwood said. “She did very well. She was amazing at sales. She was a go-getter. She knew her stuff. She lived and breathed Pints of Pads.”


The entrepreneurial Kirkwood also developed the Socksystem, a single style of socks that was offered in 14 colors and her Soles to Go slippers label was based on one style in 11 colors. Always interested in looking for items in accessories that needed “a little perking up,” she also offered men’s wear-inspired socks for women at one point.


Kirkwood told WWD in 1988: “I key into one design. I’m an item designer. I design one item and that’s all it’s ever going to be. To update the line, new colors are introduced.”


In 1989, Kirkwood was featured on Oprah Winfrey’s talk show for a discussion about women in business. She made her debut on QVC in 1992. Kirkwood also was a supporter of former Vice President Al Gore’s environmental initiative. She was recognized recently for being a leading green company, her sister said.


Friendly with Kirkwood for many years, designer Dennis Basso, who sells a diffusion line on QVC, said Friday they often spent time together backstage. “She always had a smile on her face and was cheerful. She was innovative by [making shoppers] able to buy shoulder pads to put into sweaters and dresses that didn’t have them,” he said.

In the late 1990s, Kirkwood cooked up another novel creation — the “Cookie Cami,” a camisole with a built-in bra that had removable padded cookies. The $60 item was sold in the intimate apparel area of department stores.


In 2010, she started the B.R.A. Recycling Agency, which repurposed bras that were upcycled into red carpets that were later bought by people at special events. A portion of the profits was used to benefit breast cancer research. “She was very generous to causes that helped people like Dress for Success and other organizations. She was really into leaving a legacy behind through her donations,” Joann Kirkwood said.


About five years ago as working from home became more acceptable, Kirkwood increasingly did so from Montauk, N.Y., but she also kept her Manhattan apartment. The lifelong New York resident preferred a reverse seasonal commute. “She just loved the deer and loved being there in the winter. But not so much in the summer, because there were so many people. She would come back to the city in the summer. She would go back and forth,” her sister said.


In the past 10 years, Kirkwood’s environmental initiatives became more of a priority, her sister said. In addition to the B.R.A. Recycling Agency, Kathleen Kirkwood established herself as a designer who was committed to protecting the environment, offsetting global warming, and being against the use of plastics. “Kathleen attributed her success to herself, being determined and never stopping and never giving up. My mom and dad were very much for us being very independent women from the get-go. They always wanted us to be able to take care of ourselves,” Joann Kirkwood said. “We both have it. I’m starting a company because I was let go after 31 years at one company, because of COVID-19. I am starting a little company like Kathleen with one item. It’s called Elasticity for a little shoe elastic. Hopefully, her spirit will be in me to never give up.”


In addition to her sister, Kirkwood is survived by her mother, Katherine.


Source: WWD

The footwear industry’s fight against breast cancer continued last month, though once again in a modified format. The QVC Presents “FFANY Shoes on Sale” fundraiser put its black-tie gala on hold for the second year due to health concerns surrounding the COVID-19 pandemic. So the organizers focused their efforts on the annual consumer-facing sale held across the QVC platforms, which raises money to fund crucial first-step research into breast cancer.

“QVC has been the pillar that’s kept us afloat and kept us moving forward,” said John Heron, president of the Fashion Footwear Charitable Foundation, the philanthropic arm of FFANY and FDRA that has partnered with QVC for 27 years on Shoes on Sale.


The retail network aired its regular live broadcast on Oct. 12, hosted by Jane Treacy. During the event, 31,000 pairs of shoes were sold consisting of 69 different styles. Because consumers could purchase footwear online throughout October, a complete tally of the money raised is still to come; however, Heron said the broadcast (which generates around 60% of revenue) brought in $1.05 million, exceeding expectations.


“We were very, very pleased,” he said. “That’s going to translate to another gift of around $1 million to our beneficiaries, which include the Breast Cancer Research Foundation and several medical facilities.”


Heron noted that despite the challenges that many shoe companies have faced throughout the pandemic, the industry remained steadfast in contributing product to the sale. Some of the largest supporters included Marc Fisher Footwear, Caleres, Camuto Group, H.H. Brown and New York Transit.


“In these times that we’re living in right now, it’s been a very encouraging,” he said. “It kind of makes your heart swell with pride that you’re in an industry that still does this.”

As for the future of FFANY Shoes on Sale, Heron noted the fundraiser has reached a turning point as QVC has opted to reduce its involvement going forward. “We as an industry have got to make a decision about how we iterate, how we evolve and how we keep the legacy continuing,” he said.


And what a legacy: Following the 2021 event, FFANY Shoes on Sale will have donated over $60 million to breast cancer research.

“Outside of a handful of the real huge players — BCRF, Susan G. Komen — we are one of the most significant cancer breast cancer supporter funds in the country.”


Source: Footwear News

Pinterest wants to turn more users into buyers with Pinterest TV — a series of live, shoppable episodes featuring top creators.

With Pinterest TV, creators can showcase and tag products to let users purchase them on the retailer’s site. Episodes air each weekday and will be recorded and available for users to watch on-demand. Beginning Nov. 8, episodes will air Monday-Friday at 3 p.m. PT/6 p.m. ET in the U.S. on the iOS version of the Pinterest app.


To view Pinterest TV episodes, users can click the TV icon in the upper left corner of the Pinterest app. In the livestreamed episodes, viewers can interact with hosts and ask questions via chat. And each Friday, products will drop in a live shopping setting where Pinterest users will be offered discounts from brands including Patagonia, All Birds, Crown Affair, Melody Ehsani, Outdoor Voices and Mented.


Pinterest isn’t disclosing specifics on revenue-sharing deals for Pinterest TV at this stage. According to a company rep, each show and partnership has its own structure. The image-sharing site recently rolled out several new ways for creators to monetize on Pinterest, including by earning commissions through affiliate links on Pins and by teaming with brands on sponsored content.


Creators on the platform who are among the first to launch shows on Pinterest TV include fashion designer and “Project Runway” alum Christian Siriano; director and screenwriter Monica Suriyage, who will be joined by Pinterest food creators to show how to “unfail” holiday dishes; Tom Daley, Olympic diving gold medalist and knitting fanatic; beauty entrepreneur Manny Mua; and comedian Robyn Schall, who will showcase products from brands including Patagonia, Melody Ehsani and Crown Affair.


Pinterest hosts who are part of Pinterest TV will have tools to enable live shopping experiences, including a “product drawer” with prices and product details, product drops and brand collaborations, a display of how much inventory is left and a “limited-time-offer” module to offer discounts.


The new feature expands on Pinterest’s ecommerce efforts to date. In 2015, it launched Buyable Pins, which were its first shopping ad product. In 2018, Pinterest shifted to Product Pins, which drives users from a post directly to a retailer’s checkout page.


According to research firm eMarketer, the number of U.S. social buyers on Pinterest grew 30.5% in 2020, for a total of 12 million. By the end of 2021, that will grow another 16.4% to reach 13.9 million, the researcher estimates.


Alongside Pinterest TV, Pinterest is launching a virtual studio where Pinterest producers work directly with each creator to develop unique content, providing “backstage” A/V support, and go live with engaging episodes.


Separately, last week Malik Ducard, VP of content partnerships at YouTube, left to join Pinterest as its chief content officer, tasked with driving the company’s push to tap into the creator economy.


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