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Soumya Sriraman, most recently head of Amazon’s Prime Video Channels, has been hired by Qurate Retail Group, the parent company of QVC and HSN, as president of streaming.

In the newly created role at the John Malone-controlled company, Sriraman will lead Qurate Retail’s streaming commerce business, which includes the QVC+ and HSN+ streaming services and QVC’s and HSN’s expanding presence on digital livestreaming TV. Sriraman joins the company effective Sept. 7, reporting to Mary Campbell, president of vCommerce Ventures (the business unit that operates the company’s streaming service).

Sriraman spent two years leading Amazon’s Prime Video Channels in the U.S. and exited the role this summer, as first reported by Variety. She was in charge of the business that sells add-on subscription services for Paramount+, Discovery+, Starz, PBS and others to Amazon Prime members. Prior to Amazon, Sriraman was the founding CEO and president of streaming service BritBox, formed by the BBC and ITV. Before that she served was EVP of franchise and digital enterprises at BBC Studios and held senior positions at Tartan, Vivendi Universal, Warner Bros. and Universal Studios.

YouTube TV's lineup of channels is expanding. After adding QVC to the live streaming service in January of last year, YouTube TV kicked off September by expanding its corporate shopping channel lineup. On Sept. 7, YouTube TV officially added HSN, formerly known as the Home Shopping Network, to its lineup of channels.

Per The Streamable, both QVC and HSN exist under the corporate umbrella of Qurate Retail, which operates 14 linear channels reaching more than 200 million homes worldwide. Qurate combines shopping and entertainment to curate products, experiences, conversations, and communities for millions of highly discerning shoppers. The addition of HSN to YouTube TV comes after QVC+ and HSN+, standalone streaming versions of the channel available via apps on numerous smart and connected TVs, launched in June.

HSN's availability on YouTube TV comes amid some changes at the live streaming service. In August, Protocol reported that the streamer was set to include Mosaic Mode in an update to the YouTube TV app for Android and Google TVs. YouTube TV Mosaic Mode is said to show users multiple feeds at once, allowing them to watch up to four live feeds at the same time. FuboTV is currently the only live streamer offering a similar feature, and it is exclusive to its Apple TV app.

YouTube TV Mosaic mode isn't the only new feature set to roll out sometime in the future. Per Protocol's report, numerous updates are said to be coming to the YouTube TV app. In addition to Mosaic Mode, another new feature will reportedly give viewers the ability to browse playlists and albums and add them to a library directly from the TV app. Stability and performance improvements are also coming soon.

YouTube TV offers live TV, on-demand video and cloud-based DVR from more than 100 television networks, including the Big Three broadcast networks – FOX Network, The CW, and PBS. The streaming TV series also recently added the Weather Channel, G4, and several other channels, and also launched Spanish-language plans. In June, the streamer announced it crossed 5 million subscribers, making it the first live TV streamer to do so. YouTube TV costs $64.99 per month.

Source: Popculture