QVC US and the Housewares Charity Foundation are teaming up to debut a multimedia housewares shopping event called Living for Giving. The event will benefit Feeding America®, a national nonprofit that provides food to communities in need through a network of food banks across the country. The cross-platform shopping event is now live across all QVC digital, streaming, and social platforms and will provide consumers with a unique selection of houseware items available through October.

"At QVC, we have a long-standing commitment to doing business the right way and creating positive change for all the communities we touch," said Rob Robillard, Senior Vice President of Merchandising of Home, Culinary, Electronics, and Merchandising Operations at QVC and HSN. "Along with the Housewares Charity Foundation and Feeding America, we're using our scale and resources to bring people together around critical issues and help drive progress, providing customers another meaningful opportunity to shop for a great cause."


Living for Giving expands QVC's decades-long commitment to collaborate with organizations and brands that give back to meaningful causes, such as celebrity chef and television personality, Geoffrey Zakarian, who has donated from his eponymous cooking line at QVC. "I am pleased to be included in this wonderful new opportunity that will help millions of Americans fight hunger and I look forward to working with both QVC and the Housewares Charity Foundation on such an important cause," said Zakarian.


QVC's resident foodie and program host, David Venable, will host a two-hour live broadcast on August 4 at 8 PM (ET), featuring notable QVC brands such as Cuisinart, Dyson, Ninja, Dash, PowerXL, and NutriBullet, with 70% of the purchase prices* for donated products benefitting the Feeding America network.


For more than 40 years, Feeding America has responded to needs of people facing hunger in the United States. The painful reality of hunger is everywhere—one that is playing out in every community across our country. $1 helps to provide at least ten meals secured by Feeding America on behalf of local member food banks. Feeding America directs 99% percent of contributions into hunger-relief programs. During the 2020 holiday season, QVC teamed up with Feeding America to provide up to 2 million meals to families in need.


For additional information on QVC and Housewares Charity Foundation Presents Living for Giving, visit QVC.com To learn more about QVC and Qurate Retail Group's commitment to corporate responsibility, visit https://www.qurateretailgroup.com/lp/corporate-responsibility/

RxSugar®, one of the world’s best tasting, plant-based sugar alternatives and syrups, successfully drove strong sales of its RxSugar® “Swealthy™ Set” – comprised of RxSugar®’s Crystal Sugar, Liquid Sugar, Pancake Syrup and Chocolate Syrup – during two on-air QVC® appearances. RxSugar® is one of the best tasting alternatives to traditional sugar and can be used for baking, daily in coffee, tea, protein shakes and added liberally to sweeten cereal, granola, yogurt and any other food or beverage.

On the heels of these two consecutive sell outs, RxSugar® has been nominated for a QVC 2021 Customer Choice Food Award in the Best Spice, Sauce, or Condiment Category. Additionally, RxSugar® was chosen as one of the select brands to celebrate the kickoff of the awards by appearing on In the Kitchen with David ® with QVC’s resident foodie and author, David Venable. Voting is currently open through August 14 at: https://www.qvc.com/content/kitchen-food/food-awards-survey.html. Winners are scheduled to be announced on September 15, 2021.


“RxSugar® is truly Sugar & Syrup Reimagined®, and our products are perfect for QVC customers seeking delicious plant-based sugar and syrup alternatives for themselves and their families,” said President and COO John Campbell, Nutrishus Brands Inc. “Following our sellout earlier this year during our first appearance, we were thrilled to return to QVC’s platforms, and we’re delighted to see the products resonate so deeply with the audience.”


Many health-centric consumers are aggressively seeking to reduce or eliminate traditional sugar from their food and beverage choices. RxSugar® uniquely solves for sugar and offers fully functional, plant-based products with zero calories and zero net carbs. RxSugar® products are delicious, Non-GMO Project Verified, Keto Friendly, and Kosher Certified.


This success comes after RxSugar® won judges over during QVC and HSN’s The Big Find® product search. Through the second annual international search, which began with a field of more than 2,400 brands, QVC and HSN discovered some of the most unique and innovative products in apparel, jewelry, accessories, footwear, beauty, and new categories for this year including home décor, home innovations, electronics and culinary including food.


QVC and HSN form one of the world’s largest video commerce platforms, reaching more than 90 million homes in the U.S. (218 million worldwide) via broadcast channels and millions more via streaming, web, mobile, and social platforms. As the pioneers of video storytelling, QVC and HSN offer vendors the platforms and tools to build relationships with an engaged community of digitally savvy shoppers.

Fluzzle Tube is excited to share an exclusive value bundle with QVC US and HSN on Wednesday July 28th at 2pm EST. Fluzzle Tube will be featured LIVE on "Bright Ideas with Carolyn" on QVC's main channel as well as streaming online . This is a unique opportunity to be one of the first to own a unique and fun product solution for your family and friends. This quality made value bundle will bring convenience and joy to your float time on the lake, river, ocean or pool.

Fluzzle Tube means "Floating Puzzle Shaped Tube" and is the new product solution for staying connected on a lake, river, ocean or in your pool. The unique interlocking design and rainbow of colors are allowing friends and family to reconnect and have fun without the fuss or ropes. The Fluzzle Tube 3.0 comes with a durable mesh bottom, backrest, 2 durable handles and 2 cup holders for hours of fun on the water.