Ideal World, the multi-channel home shopping channel and retailer, has signed a deal with leading security brand ADT to sell its home security range across its platforms.

A TV shopping first for ADT, its products will air on three shows, the first of which launches today. Ideal World will be selling the brand’s Smart Home package, which uses the latest tech to enable people to stay in control of their home security, anytime and anywhere.


Prices for the Smart Home system start at £99, with Ideal World customers being offered tailored security solutions for their needs by ADT’s team. Ideal is also offering customers quoting IDEAL WORLD an exclusive offer of £50 off the basic £99 package.


“We are delighted to have the opportunity to work with Ideal World to bring our products and solutions to this unique audience through a new medium. We are optimistic that this collaboration will allow us to reach a segment of our target audience in a way that is convenient and appealing to viewers and will provide expert knowledge and premium products, all at a great price to Ideal World customers.”Glenn Amato, ADT Subscriber Managing Director


“We’re thrilled to be partnering with ADT to share their brilliant security solutions and exclusive discount with our customers. We hope it’s the start of an ongoing relationship with the brand.”- Samantha Sangster, Account Manager at Ideal World LTD


“We are focussed on significantly growing the business over the coming months through a combination of building our household name brand portfolio, broadening our product offering and expanding our customer base. This partnership with ADT, a trusted and longstanding brand, highlights our ambitions and we’re sure the shows will be a success with our customers.”- Bav Majithia, Commercial Director at Ideal World LTD Ideal World TV is one of the UK’s leading multi-channel home shopping retailers, based in Peterborough where its broadcast facility sits alongside a distribution centre. The home shopping channel currently broadcasts on Sky, Freeview, Freesat, Virgin and late-night ITV as well as several web platforms and its own websites.


Source: News Anyway

Dean Wilson is returning to Ideal World.

Dean will be back on screen tomorrow night, Wednesday 20th April.

Ideal World, has signed an exclusive deal with electronics giant Philips to sell their popular projector range across its TV, social and web platforms.

From today, the retailer will offer star items from the Philips affordable compact projector range, enabling Ideal World’s customers to access the best in at home cinema and gaming experiences.


The deal with Philips reflects Ideal World’s ambitious growth plans over the coming months and its plans to boost its number of big brand partnerships, broaden its product offering and grow its customer base.


Products on sale in the projector range include items from Philips’ NeoPix series, including the NeoPix Ultra 2TV+, the NeoPix Ultra 2+ and the NeoPix Easy which deliver sharp, crisp visuals of everything from movies, to games and family photo slideshows. Ideal World will also be selling the PicoPix Ultra Max TV, a portable indoor and outdoor projector that lets users turn any wall into a pixel perfect, crystal-clear screen.


Ideal World commercial director, Bav Majithia says: “Our key focus at Ideal World is to build and ramp up our portfolio of big name, quality brands available to our viewers and online customers alike, so we’re delighted to welcome Philips to Ideal World as part of this push. The Philips brand is an innovator in every one of its categories and loved and trusted by consumers so we’re excited to see how this great product range performs. We hope it’s the first of many successful new collaborations.”


James Stanley, sales director at Bluechipworld, an official distributor of Philips projectors in the UK, says: “We are very excited about launching Philips’ award-winning projectors with Ideal World and look forward to building a long-lasting partnership. The Philips projection range is a single brand offering that features; fresh design, the latest cutting-edge tech and covers all market needs. From essential to portable or a home cinema experience and with innovative features such as screen mirroring and smart TV apps built-in like Netflix, Philips projectors are the perfect secondary TV at home or on the go, to share, watch and supersize customers’ content.”


Ideal World TV is one of the UK’s leading multi-channel home shopping retailers, based in Peterborough where its broadcast facility sits alongside a distribution centre. The home shopping channel currently broadcasts on Sky, Freeview, Freesat, Virgin and late-night ITV as well as several web platforms and its own websites.


Source: Retail Times