Benson Watch Co. Chosen to Share Its Brand Story With Millions on QVC, HSN, and Zulily During Black
Benson Watch Co. has been selected for Qurate Retail Group’s Small Business Spotlight, a collaboration with the National Retail Federation (NRF) Foundation to strengthen diverse small businesses through increased exposure and various other pro bono in-kind services. The program, which will run throughout 2021, builds on Qurate Retail Group’s longstanding foundation of supporting small businesses and reflects the company’s and NRF Foundation’s commitment to increasing opportunities for underrepresented groups.
Qurate Retail Group, a multiplatform retailer that includes QVC, HSN, Zulily, and several other brands, is using its production resources, television broadcasts, and digital platforms to help Benson Watch Co. share its story with millions of consumers nationwide. Benson Watch Co.’s story began appearing on QVC’s and HSN’s websites and social pages in early 2021 and the company will be highlighted on air on February 19 at 12:00pm and 9:00pm ET on QVC and at 1:55pm and 10:55pm ET on HSN
Zulily is promoting the campaign on its website, email, and social, and Benson Watch Co. can also tap Qurate Retail Group team members for advice on a business issue through a virtual mentoring initiative. QVC US, HSN, and Zulily reach more than 90 million homes in the U.S. via broadcast channels and millions more via digital and social platforms.
“I’m honored to be selected for this program,” said Marcel Benson, Founder, Benson Watches. “I think this will give us the opportunity to reach and inspire other entrepreneurs who also want to do something unconventional. “
Benson was founded on the principle that time should be spent doing what you love. Founder, Marcel knew that the only way that he’d be able to experience true fulfillment is by quitting his corporate job and owning his time. He did just that and the company’s mission is not only to sell watches but encourage the masses to own their time as well.
Qurate Retail Group and the NRF Foundation first launched the Small Business Spotlight in May 2020 to help small businesses challenged by COVID-19. The first 20 participating businesses received on-air interview segments, repackaged video on QVC and HSN streaming services, email marketing, social posts, and website exposure. The second phase of the Small Business Spotlight, conducted from August through October of 2020, featured 40 Black-owned businesses.
“We’re proud to support the small business community by sharing the stories of these extraordinary companies, including their innovation, their triumphs, the challenges they face, and their remarkable resilience,” said Mike George, President and CEO, Qurate Retail, Inc. “Through our 2021 Small Business Spotlight, we aim to help these diverse entrepreneurs build on their success and continue to be sources of inspiration and community strength.”
The current chapter of the Small Business Spotlight runs through February and highlights Black-owned businesses in celebration of Black History Month. Throughout 2021, QVC US, HSN, and Zulily will also promote selected small businesses during Women’s History Month (March), National Military Appreciation Month (May), Pride Month (June), National Hispanic Heritage Month (September), and National Disability Employment Awareness Month (October).
“Across the country every day, small businesses create good jobs, spur economic growth and serve their communities and customers in safe and innovative ways,” said Matthew Shay, president and CEO of the National Retail Federation. “Through the Small Business Spotlight, we’re proud to highlight some remarkable small business owners that illustrate the leadership, ingenuity and entrepreneurial spirit that make retail such a dynamic industry.”