Television host and chef Robert Irvine has teamed up with kitchenware manufacturer Cricket Product Labs, a division of Halex Holdings, to launch a new cookware line on the QVC US.
Cricket will be developing collections of pots and pans under the new license, including skillets, cast iron pans, bakeware, and barbeque tools and accessories. The line is designed to simplify consumer lives and make every day cooking a pleasure.
“We are excited to work with Robert Irvine and introduce his new collection together,” says Rick Lapine, president, Cricket Product Labs. “Robert’s focus on innovation in the kitchen, healthy living and his support for our service members, combined with our product design, development and sourcing will be a winning combination."
Robert Irvine cookware products will debut on QVC US with Irvine making live appearances on the network. The Robert Irvine, Cricket Labs license, was created by The Brand Liaison, Robert Irvine's licensing agent.
“Every great meal starts with careful preparation and the right kitchen tools,” says Irvine. “I personally inspected their products and met with the team at Cricket before we ever even considered this license.”
Irvine is best known for his top-rated Food Network television show, “Restaurant: Impossible” and his support of servicemen and women as well as first responders. The Robert Irvine brand has already previously found success with his Fitcrunch Protein Baked Bars and Snack Bars, Fitcrunch Collagen Peptides, Fitcrunch Protein Powder and the recently launched vegan bar Fitbar.
The Robert Irvine cookware collection will debut on QVC US starting Sept. 27. It will be available for further retail distribution in spring 2021.
Source: License Global