Ibotta, the leading mobile rewards and payments platform in the United States, today announced the launch of Spring Forward, Cash Back, a new national shopping holiday to remind shoppers that it's never too late to rejuvenate their New Year's Resolutions. In conjunction with major national retailers - including QVC, Macy's.com and Carter's, Ibotta's Spring Forward, Cash Back gives shoppers as much as 20 percent cash back on their everyday purchases to motivate those trying to make smarter decisions in the New Year.
Of the nearly three in 10 Americans who said they were making New Year's resolutions this year, roughly half said they wanted to save more money while 30 percent wanted to stick to a budget. Despite the resolve, roughly 80 percent of people historically abandon their resolutions by February. Spring Forward, Cash Back is Ibotta's way of helping those people get back on track.
"We're always thinking of new ways to help our Savers and today marks a major step for those looking to get back on track," said Bryan Leach, founder and CEO of Ibotta. "Spring Forward, Cash Back makes it easy for consumers to not just recommit to their resolutions, but stay committed to a full year of financial fitness."
Top retailers participating in Spring Forward, Cash Back:
QVC - 10 percent cash back
Adidas - 12 percent cash back
AT&T Mobility - $50 cash backBackcountry - 16 percent cash
backbareMinerals - 9 percent cash back
The Body Shop - 18 percent cash back
Carter's - 7.5 percent cash back
Casper - 13 percent cash back
Every Plate - $23 cash back
Fossil - 15 percent cash back
Gap - 10 percent cash back
Home Depot - 3 percent cash back
HSN - 10 percent cash back
JCPenney - 7 percent cash back
OshKosh - 7.5 percent cash back
Viator - 12 percent cash back
Warby Parker - 20 percent cash back
Ibotta analyzed thousands of receipts and identified Hawaii, North Dakota and Maine as the states spending the most money in the New Year, averaging $60 per shopping trip in January. Nationwide, consumer spending on healthier groceries rose by more than 70 percent from December 2018 to January 2019, with consumers choosing salad greens (50 percent increase), berries and yogurt (60 percent increase) and avocados (77 percent increase) over chocolate, sugar and butter (15 percent decrease).
Source: Yahoo Finance