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QVC, HSN Lead Launch Of Shop Time Livestream Marketplace

QVC USA and HSN have taken a prominent role in the new LG Shop Time app to engage with consumers wherever they are via livestream and video-on-demand platforms.

Shop Time, a livestream video commerce marketplace on seven million LG Smart TVs across the U.S., features live and on-demand content from QVC, HSN, along with a “shop by mobile” option that makes buying easier. QVC and HSN have prime positioning throughout the experience, as the lead retailers for the launch, the company said. Upon opening the app, the livestream of QVC’s main channel plays, with HSN displayed in the programming list on the left menu.


Using a remote, you can select a product onscreen and send a text to your smartphone with a link to the product page on the QVC USA or HSN mobile web. If you have the LG Magic Remote, you can just point and click. Additionally, QVC and HSN video-on-demand content is available throughout the app in sections such as “Top Deals,” “Hot Picks,” and “Popular Shows.”


“We’re pleased that LG chose QVC and HSN as the lead retailers for their launch of this innovative new video commerce app,” said David Apostolico, svp/platform strategy, development and distribution for Qurate Retail Group. “We’re excited to join LG in exploring the combination of livestream video with new purchasing options, such as shop by mobile, enabled by smart TVs. Shop Time gives our customers more ways to buy what they want, when and where they want, and allows us to reach a whole new audience of LG viewers.”


Through November 30, new customers to HSN who download the Shop Time app, navigate to HSN.com, and create a new account will receive a digital coupon for $20 toward a purchase of at least $40 on HSN.com.


In addition, QVC USA and HSN are working to add shop by mobile into the QVC/HSN streaming service, which is available on LG devices, Roku, and Amazon Fire TV. In 2021, the company plans to launch in-app purchasing, so customers can buy without leaving the streaming service, and in the future, it plans to add voice commands.


Source: Homeworld Buisiness

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