Enjoy weekend savings with 10% off ALL Dreamees products on The Craft Store

Dreamees took to the world of Shopping TV in November 2013 and by 2015 they were manufacturing a variety of MDF kits, CD Roms, stamps and paper collections.

Now you can get in on all the fun with an exclusive 10% discount on ALL Dreamees products across The Craft Store site for the next 48 hours! Don’t miss out on these unmissable savings as the promotion will end on Sunday or until stocks last!

Use code: DREAM10 when you reach the payment page to redeem your discount.

Shop now: https://thecraftstore.com/brand/962/dreamees?pageNumber=1

Terms and Conditions

This promotion will run from Saturday 14th August to Sunday 15th August 2021. 10% off all Dreamees products, while stocks last. Enter code DREAM10 at the checkout, or quote voucher code at time of phone order. This offer excludes any other product offered at The Craft Store, as well as P&P which will be charged at standard rate.

Hochanda Global Limited T/A The Craft Store reserves the right to cancel/remove this promotion at any point and without prior notice. Hochanda Global Limited T/A The Craft Store will not be liable for any financial loss or value that directly relates to the removal of this promotion.

POPInfluencer Deepica Mutyala’s brand Live Tinted launches on QVC US

When Deepica Mutyala first went viral in 2015, she was a senior manager of brand development at Birchbox. In a YouTube video, Mutyala demonstrated how to use red lipstick to conceal dark undereye circles on her South Asian skin. Fast forward six years and Mutyala has 352,000 followers on Instagram, 290,000 on YouTube, and a successful beauty brand, Live Tinted, which launches on QVC Friday. The brand debuted in 2019, with its hero product the Huestick, which was created to make that color correcting technique Mutyala was known for, accessible to anyone of any skill level or skin color. It eventually caught QVC’s attention and is one-half of the debut set for sale on the platform. The set also includes Live Tinted’s Hueglow, and will sell for $37.63.

“At QVC, we specialize in discovering unique, differentiated and exclusive beauty products. It’s important to us that the brand can bring the products to life with a powerful storyteller across all of our platforms. Frequently, that’s the founder of the brand and we look for founders who are authentic, passionate and who will inspire our customers,” said Bridget Love, vice president and general merchandise manager of beauty for QVC and HSN. “We love Deepica’s perspective on providing clean, multi-tasking beauty and skincare products to women of all skin tones. As an influencer brand, we think Deepica will be a natural fit for our livestream video shopping experience.”

Being an “influencer brand” is something Mutyala took getting used to but has come to embrace, with help from Jessica Alba, of all people. “I used to have a complex about it because I’m like, ‘I’m a CEO. I’m a founder. I fell into being an influencer!’ But when you really think about it, it’s something that I should only be really proud of,” Mutyala said. “Actually, Jessica Alba gave me this advice. She said: “Why do you keep saying it like that? That’s like me saying ‘I’m not an actress.’ How do you think I even got to do Honest Beauty without being an actress first?” The message stuck with her.

QVC and HSN have previously featured other influencer-launched brands, such as Lawless Beauty and Megababe, as well as beauty companies with a more diverse customer base, including Mented.

Live Tinted has slowly expanded beyond its Huestick. It just launched a mineral sunscreen, Hueguard this month and now has five products in its assortment. It is also ready to launch in retail (Mutyala said the brand will have more to announce in the coming months). Meanwhile, launching with QVC provides the brand the opportunity to expand beyond Mutyala’s own following, though, she said, launching DTC was an intentional decision that allowed her to prioritize her fans, which is strongly comprised of “South Asian, brown and diverse women.” She knows they will “completely geek out” when they see the brand launch on QVC.

Source: Glossy

Celebrate Mama Makes 4th Anniversary at The Craft Store with a Free Gift with Purchase this Saturday

That’s right - so not only will you be shopping for your favourite stamps and papers… You’ll also receive a free gift worth £4.99 when you purchase any Mama Makes product from the live show on Saturday!

Watch the live show on Saturday on any of these UK TV Channels: Sky 673 | Freesat 817 | Freeview 85

Show time: 1pm

Mama Makes is all about preserving memories and sending positivity through crafting. These stamps are perfect for cardmaking, journaling and scrapbooks. They are a perfect combination of modern, quirky and the perfect size for a multitude of projects.

Shop now: https://thecraftstore.com/brand/235/mama-makes?pageNumber=1

Terms and Conditions

This promotion will run from 1pm Saturday 14th August 2021 to 2pm Saturday 14th August 2021. A free gift will automatically be added to any order for items featured on the Mama Makes 4th Anniversary show on the 14th August 2021 at 1pm. Free gift not available with the purchase of Freedom Membership only. Maximum of one free gift per customer. Should the order be returned, the free gift will also need to be returned. All free gifts are subject to limited availability. A substitute may be sent if a free gift is no longer available. Offer only valid whilst stocks last. No voucher or code is required for this promotion as the free gift will automatically be added assuming the above criteria is met.

Hochanda Global Limited T/A The Craft Store reserves the right to cancel/remove this promotion at any point and without prior notice. Hochanda Global Limited T/A The Craft Store will not be liable for any financial loss or value that directly relates to the removal of this promotion.